This Is Pat
an original narrative social media ad
Overview
“This Is Pat” is a 28-second commercial I developed for Mountain Yotas, a Toyota off-road shop based in Denver, CO. As a creative partner, my goal was to turn their loose, authentic shop culture into a quick, character-driven story that felt true to the brand and the people behind it. I handled end-to-end production, including creative direction, story development, storyboarding, shot list creation, on-site production, and post-production. Final deliverables included a hero cut plus platform-specific versions for Instagram and YouTube Shorts. The video became Mountain Yotas’ best-performing ad to date, driving standout engagement and reinforcing their connection with a community that already knows and loves the real Pat.
"Awesome experience working with Leo! He has such a great eye and told the story I was hoping to achieve through photos. He was easy to work with and prompt on communication and deliverables. I would HIGHLY recommend working with him."
"Had an awesome experience working with Leo! He's a great communicator, and is skilled in photo and video. We've done a couple of shoots with him and will reach out for more—very easy to work with, transparency in the process, good with the camera, on-time delivery."
Leo spent several weeks with us in Colombia producing content of our Coffee operation. The content he produced is incredible. Leo doesn't hesitate to dive right in whatever the situation. We look forward to bringing Leo down every year!
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