
This Is Pat
an original narrative social media ad
Overview
“This Is Pat” is a 28-second commercial I developed for Mountain Yotas, a Toyota off-road shop based in Denver, CO. As a creative partner, my goal was to turn their loose, authentic shop culture into a quick, character-driven story that felt true to the brand and the people behind it. I handled end-to-end production, including creative direction, story development, storyboarding, shot list creation, on-site production, and post-production. Final deliverables included a hero cut plus platform-specific versions for Instagram and YouTube Shorts. The video became Mountain Yotas’ best-performing ad to date, driving standout engagement and reinforcing their connection with a community that already knows and loves the real Pat.







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