
The Vale by Boyd Lighting
Overview
Boyd Lighting partnered with me to produce video and still photography for the soft launch of The Vale, part one of a three-part new lighting and furniture collection. The goal was to highlight the craftsmanship behind the piece by pairing refined product imagery with an authentic look at the manufacturing process. After a month of pre-production and concepting, production took place over one pre-light day and one shoot day. I directed a small crew to capture both studio-controlled visuals and hands-on fabrication. Deliverables: 30s hero spot, 15s cutdown, and product & process stills. The final assets are now being used worldwide across galleries, vendor materials, web, and social.













.jpg)
.jpg)
